Rotterdam Summer School - City Branding beyond Iconic Architecture
With true urban icons as the Markthal, the Timmerhuis, The Rotterdam, its Erasmus Bridge and the central train station, the city of Rotterdam has gained global recognition as hotspot for modern architecture. As phrased in the 2016 Lonely Planet: “The Netherlands’ second- biggest metropolis is a veritable open-air gallery of modern, post-modern and contemporary construction”. Not surprisingly the home base of famous designers like Rem Koolhaas, Winy Maas, Daan Roosegaarde and Adriaan Geuze, Rotterdam gained press attention in 2015 from Le Monde to New York Times and from Rough Guide to the Financial Times. In this course we will take you through all the secrets and strategies that made this happen.
But what’s next? Summer School “City Branding beyond Iconic Architecture” focuses on new strategies for Rotterdam. The two key questions are: How will the city keep its innovative and surprising character, without building extravagant icons every couple of years? And how will the ‘brand value’ of Rotterdam really trigger economic growth and social inclusiveness?
In a two-day Executive Challenge powered by Rotterdam Partners participants will explore the city from the inside out and develop new strategies for city branding beyond iconic architecture. Bringing the economy of Rotterdam to a new level, building upon its existing assets as cultural heritage, the water, neighborhood identities, and civic entrepreneurship.
Participation in our courses includes:
- City tour, social program, two dinners and excursion
- Executive Challenge at Rotterdam Partners
- Erasmus University Rotterdam Certificate of Attendance
We offer awesome housing at The Student Hotel, 13 nights including your own VANMOOF bike!
Early bird tuition fee (*until 31 March 2016):
Euro 950 ,-
Euro 1399 ,- incl housing
Tuition fee (after 31 March 2016):
Euro 1000 ,-
Euro 1499 ,- incl housing